Fujifilm CP+ 2018 Interview: Fujifilm X-H1, Fujifilm X-H1S, Sensor Shift, Fujifilm X-T3, Firmware Updates and More

• 7 years ago

Aldedomedia gives us some interesting insight into how Fujifilm views the camera market at the moment and they try to get a statement about the Fujifilm X-T3 out of Fujifilm, but they will have to wait for Photokina. As we have said before the Fujifilm X-T3 is targeting cameras like the Sony a9 for AF performance and we have no doubt Fujifilm can pull it off. We only have the first hint at where Fujifilm is going, but more will follow as we get closer to Photokina 2018. The new processor and sensor that will be needed to pull off the desired level of performance will certainly start the next generation of Fujifilm cameras, while the X-H1 is the best of what we have today.

Many have criticized the Fujifilm X-H1 for using the X-Trans III instead of waiting for X-Trans IV to launch, but the Fujifilm X-H1 has been selling well. Some photographers wanted a Fujifilm GFX style body without the $6,500 price tag and now Fujifilm has one that will be upgraded alongside cameras like the X-T. Fujifilm’s ecosystem is unmatched by anyone outside of m43 at this time and it keeps getting better, so Fujifilm seems to be relying on their overall system at this time instead of just camera bodies to compete.

• Users wanted a larger camera
• It couldn’t have been smaller due to the IBIS system and it’s still smaller than equivalent DSLR’s
• It sounds like they could add a high-resolution mode later that uses pixel shift like other cameras.
• Fujifilm believes the Fujifilm system is more balanced than the Sony a7III
• Fujifilm admits they need to improve their marketing and that Sony has great marketing.
• X-H1 is a video/photography product, while X-T2 is more photo-centric
• Some models will get some of the X-H1’s video capabilities, but there is no timeline yet.
• Fujifilm does not plan to have a hardware update program like Ricoh/Pentax
• X-H1 is 8H hardness, while the X-T2 is 6H hardness.
• Heat dissipation on the X-H1 is 25% improved.
• Fujifilm says the grip is how you get around battery limitations.
• No plans for an X-H1S at this time.
• Increasing resolution on future X-Trans sensors may not increase quality due to the design of the optics.
• Fujifilm will improve AF in the future and coverage since it’s competitors are.
• No plans to change the X-Trans 6×6 matrix.

via albedomedia