instax SQUARE SQ1 Officially Discontinued



Instax SQ2: B&H Photo / Amazon

Instax SQ1: Amazon / B&H Photo

Fujifilm put out a press release stating that the Instax SQ1 has been discontinued. There are still some SQ1 cameras on Amazon, but B&H Photo has the camera listed as no longer available. This shouldn’t come as a surprise since the Instax SQ2 was just announced.

Notice of the discontinuation of domestic sales of the instant camera “instax SQUARE SQ1 ™ “

Dear Customers

We would like to express our sincere gratitude for your continued patronage of Fujifilm products. We would like to inform you that sales of the instant camera “instax SQUARE SQ1 ™ ” will end in Japan today, as we are switching to the new product “instax SQUARE 2 ™ “. We would appreciate your continued patronage of Fujifilm products.

Discontinued Products

new products

* instax, Cheki, instax SQUARE SQ1, and instax SQUARE 2 are registered trademarks or trademarks of Fujifilm Corporation.

via Fujifilm