Digital camera “FUJIFILM GFX100RF” and MR Imaging System “ECHELON Synergy ZeroHelium” win Bronze at Prestigious IDEA Design Award
FUJIFILM Holdings Corporation is pleased to announce that its digital camera “FUJIFILM GFX100RF” and MR Imaging System “ECHELON Synergy ZeroHelium” received the prestigious “Bronze Award,” one of the top honors, at the “IDEA (International Design Excellence Awards) 2026” hosted by the Industrial Designers Society of America (IDSA). In addition, eight products, including instax series of hybrid instant camera and production color printer, were selected as finalists for Gold, Silver and Bronze awards.
The IDEA is an international design award program established in 1980 by the Industrial Designers Society of America (IDSA). It is considered as one of the world’s three major design awards alongside Germany’s “iF Design Award” and “Red Dot Design Award.” The jury reviews entries based on strict criteria including design innovation, user benefits and social impact, and selects Gold, Silver and Bronze award winners. This marks the ten time a Fujifilm product has won one of IDEA’s top awards.
Fujifilm will continue to work on creating designs that not only have beautiful appearance but also realize designs that highlight the function of each product and service, thereby creating new product values.
“IDEA 2026” Bronze Award winner
via Fujifilm
