Fujifilm Instax and 135 Prices Are Increasing

Notice of domestic price revision for instant film for disposable camera “Utsurun Desu™” and instax™ “Cheki” cameras.

Dear Customers

We would like to express our sincere gratitude for your continued patronage of Fujifilm products.

Fujifilm Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Koji Matsumoto) has been working to absorb rising costs for materials, raw materials, and transportation costs for its “Fujifilm QuickSnap” disposable camera and instax™ instant film, through efforts to improve production efficiency and reduce expenses. However, it has become difficult to absorb these costs through corporate efforts alone, and therefore we will be revising prices. We kindly ask for your understanding and forgiveness.

We would appreciate your continued patronage of Fujifilm products.

Price revision date, affected products, and revision rate

Price revision date Target Products size Revision rate*1
April 1, 2026 Disposable camera 135 Approximately 5%
Instant film mini Approximately 22-27%
SQUARE Approximately 8-22%
WIDE Approximately 3-13%

*1 This is the revision rate relative to our shipping price.

via Fujifilm