instax mini Evo Cinema: B&H Photo / Amazon / Adorama
The Fujifilm Instax Mini Evo Cinema has been difficult to find at retail since it began shipping in early February, but availability is finally improving. As of today, Amazon has units in stock at the $409.95 MSRP, and Adorama is expecting shipments on April 2nd — just a few days away. B&H Photo still lists the camera as “coming soon,” but stock is clearly starting to catch up with demand.
The Evo Cinema proved to be a bigger hit than Fujifilm anticipated. It led B&H Photo’s monthly bestseller list at launch and quickly sold through initial stock allocations at most major US retailers. Earlier this month, DCW reported that a Fujifilm US representative confirmed there were no production issues and that the limited availability was simply a result of strong sales outpacing supply.
Despite stock returning to authorised retailers, third-party sellers on Amazon and eBay are still listing the Evo Cinema at nearly double the retail price. There is no reason to pay a premium. The camera retails for:
If you see a price significantly above those figures, it is almost certainly coming from an unauthorised reseller. With Amazon currently in stock and Adorama days away from shipping, there is no need to overpay.
I wrote about my reasons for buying the Evo Cinema when it began shipping, and I still believe Fujifilm is on to something with these experience-driven cameras. Between the X Half, GFX100RF, and now the Evo Cinema, Fujifilm’s willingness to take creative risks with product design is clearly resonating with buyers, and the early demand for this camera only reinforces that. If you have been on the fence, now is the time to grab one at retail before stock fluctuates again.
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