FUJIFILM GFX ETERNA 55 Video Production Camera Selected for Good Design Best 100

• 2 months ago

“FUJIFILM GFX ETERNA 55” Video Production Camera Selected for “Good Design Best 100”

Fujifilm Achieves the Highest Number of Awards Among All Winning Companies for the Seventh Consecutive Year

Fujifilm Holdings Corporation (Head Office: Minato-ku, Tokyo; President and CEO: Teiichi Goto) announced that 37 products across various business fields from Fujifilm Corporation and Fujifilm Business Innovation Corporation have received the Good Design Award 2025, organized by the Japan Institute of Design Promotion (JDP). The awarded products include mirrorless digital cameras, medical equipment, and multifunction devices. Among all participating companies, Fujifilm Corporation achieved the highest number of awards — 35 products in total — marking the seventh consecutive year as the company with the most wins. In particular, the “FUJIFILM GFX ETERNA 55” video production camera was selected for the “Good Design Best 100,” a distinction given to products that received especially high evaluations among all award winners.

Fujifilm’s Approach to Design

At Fujifilm, we pursue not only outstanding functionality and high performance in all our products and services but also design development that maximizes those qualities. This year, overseas recognition has also been strong:

• 26 products received the iF Design Award,
• 26 products won the Red Dot Design Award, and
• The binoculars “FUJINON TECHNO-STABI TS-L 1640/2040” earned the Gold Award at IDEA.

The company has now received the Good Design Award for 43 consecutive years since 1983, reflecting the global recognition of Fujifilm’s product design excellence. Moving forward, Fujifilm aims to create new value through design — not only emphasizing external beauty but also enhancing the usability and functionality that make each product or service stand out.

About the Good Design Award

Established in 1957 by Japan’s Ministry of International Trade and Industry (now the Ministry of Economy, Trade and Industry), the Good Design Selection System (commonly known as the “G Mark System”) is Japan’s only comprehensive design evaluation and commendation program, managed since 1988 by the Japan Institute of Design Promotion.

Fujifilm Holdings’ 2025 Good Design Award Winners

(Excluding unreleased products and those sold only in limited regions; 33 listed below)

1. Video Production Camera “FUJIFILM GFX ETERNA 55” – Good Design Best 100
   
   The FUJIFILM GFX ETERNA 55 is Fujifilm’s first video production camera featuring a large-format sensor with a diagonal measurement of approximately 55 mm — about 1.7 times larger than 35mm full-frame. Delivering rich tonal gradation and three-dimensional image rendering, the camera is equipped with dual 3-inch LCD monitors on both sides of the body, allowing multiple crew members to simultaneously view or adjust settings. A dedicated handle, included with the camera, features control dials for focus, zoom, and other functions, improving operability and efficiency for small production teams seeking high-quality results. Designed to meet the demands of professionals across feature films, commercials, and documentaries, the GFX ETERNA 55 combines mobility, functionality, and cinematic quality in a single, highly refined package.
2. High-end compact digital camera “FUJIFILM GFX100RF”
3. Compact digital camera “X half” Product name: FUJIFILM X-HF1
4. Mirrorless digital camera “FUJIFILM X-E5”
5. Fujinon XF23mmF2.8 R WR interchangeable lens for the X Series mirrorless digital camera
6. Fujinon GF32-90mmT3.5 PZ OIS WR interchangeable lens for the GFX series mirrorless digital camera
7. Hybrid instant camera “instax WIDE Evo ^™ “
8. Analog instant camera “instax mini 41 ^™ “
9. Hybrid instant camera “instax mini Evo ^™ PINK”
10. QuickSnap ^™ , a film with a lens
11. Binoculars “FUJINON BINOCULAR TECHNO-STABI TS-L 1640/2040”
12. 4K-compatible broadcast zoom lens “FUJINON UA22x4.8BERD”
13. 4K-compatible broadcast zoom lens “FUJINON LA30x7.8BRM”
14. Ultra-short throw projector “FUJIFILM PROJECTOR ZUH6000”
15. Portable X-ray device “CALNEO Xair PLUS”
16. 1.5 Tesla superconducting MRI system “ECHELON Synergy ZeroHelium”
17. Multi-slice CT system “FCT iStream Plus”
18. CALNEO Beyond, an X-ray diagnostic imaging system with fluoroscopy capabilities
19. CARNACORE, a diagnostic imaging workstation for clinics
20. Double-balloon enteroscope “EN-840T”
21. Duodenal treatment scope “ED-840T”
22. AttachBend, a dedicated device for the EG-840TP thin-diameter upper gastrointestinal treatment scope
23. Lower endoscopy report creation support software “AR-C1”
24. Laparoscopic Linear Probe “L43LAP”
25. SYNAPSE SAI Report, an integrated viewer-based radiological report system;
    
    SYNAPSE SAI viewer, an AI platform
26. Automated chemiluminescent enzyme immunoassay analyzer “Accuraseed SG720”
27. Animal immune response measurement device “Fuji DryChem AU20V”
28. “ASTALIFT D-UV SHIELD TONE UP”
29. “ASTALIFT Advent Calendar 2024”
30. General medical device: Liquid bandage “Olapra Liquid Bandage for Oral Use”
    
    *This is a product of Fujifilm Toyama Chemical.
31. Fujifilm Design Center Event “A Journey to Taste Mt. Fuji”
32. A3 color multifunction printers “Apeos C3067” and “Apeos C3061” series
33. Installation and replacement of multifunction devices that customers can perform reliably

* instax , instax WIDE Evo , instax mini 41 , instax mini Evo , and “QuickSnap” are registered trademarks or trademarks of Fujifilm Corporation.

via Fujifilm