DPR: Fujifilm GFX100RF Interview – Content Credentials, Hybrid Viewfinder, Aspect Ratios, And More
Fujifilm GFX100RF:
B&H Photo / Amazon / Moment / Adorama
DPReview has an interesting interview with Fujifilm managers Makoto Oishi, senior manager of GFX product planning, Yuji Igarashi, Manager of Fujifilm’s Professional Imaging Group and TJ Yoneda, assistant manager of GFX product planning. You can read it in full here or check out excerpts below. Also, the GFX100RF X-Lab videos that I translated were pulled, so the only information from them can still be found here.
- The GFX100RF is made for street and documentary medium format photographers since its being small and light weight were the priorities
- The GFX100RF wasn’t designed to look like the X100VI
- The GFX100RF is more luxurious with its milled aluminum top made from a single piece of aluminum
- This is the first time Fujifilm has milled a block of aluminum for a camera
- With milling, they can develop any complicated, complex shape
- It takes about 5 hours to turn an aluminum ingot into a GFX100RF top plate
- The lens hood adapter ring goes one way, so the hook attaches only one way and is easy to align
- Since the lens isn’t interchangeable, they can place the first element very close to the sensor, which is almost the size of the sensor
- Several focal lengths and apertures were considered, but they picked based on what would allow for the best, most compact design
- The camera is easy to hand-hold at low shutter speeds, and IBIS would have made the camera too big
- Using a digital teleconverter should be fine with 102MP
- Fujifilm thinks a digital teleconverter is better on this camera than an optical attachment, but if users want adapters, Fujifilm can consider it
- The analog aspect ratio button is a connection between analog and digital technology
- Fujifilm wants new medium format customers, and they think the aspect ratio dial that lets you control JPEG aspect ratios will help
- Aspect ratios can be chosen in other Fujifilm cameras, but it can be clunky to use menus or a function button, so a dial was the solution
- Fujifilm didn’t use a hybrid viewfinder because the magnification would be too small for such a high-resolution camera
- Fujifilm created mock-ups of hybrid viewfinders for the camera
- If the GFX100RF came with an optical viewfinder, it would have to cover 20mm of range when using the teleconverter, which would make the guide-lines too small so they went EVF
- Fujifilm is still working on content credentials and how to implement CAI and the C2PA
- Fujifilm believes content credentials are important because of AI
- The entire industry must reach a standard for content credentials to work
- If users or Fujifilm have to pay for content credentials, then most will not want it
- Content credentials are not about AI vs photography as much as transparency
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