Fujifilm Interview With Theo Georgiades Part 2 – Smartphones, Film, Modern Photographers, GFX, and More
The amateur photographer posted an interview with Theo Georgiades about the state of Fujifilm in the UK. Part one of the interview can be viewed here and part 2 can be read in full here or check out the bullet points below.
- New photographers and videographers do not have allegiance and there are lots of options
- Today people want quality straight out of the camera
- Products like Instax and camera phones have looks baked in which is similar to film simulations
- 2023 is when film simulations exploded for Fujifilm even though they have been there all along
- Old and new generations are drawn to film simulation
- Fujifilm has an advantage with film simulations because they own the films they are simulating
- People want smaller, lighter, easier-to-use cameras which is helping to inspire a new generation
- Fujifilm prefers to see camera phones in a positive light because it made everyone into a photographer even though it ate into the traditional market
- In the past when new models were introduced Fujifilm saw spikes in lens sales, but today they do not because most new photographers are happy with kit lenses
- Smartphone photographers get used to working with only a few focal lengths so this is probably why new buyers are ok with limitations
- Lenses like the 70-300mm still sell very well
- The X-M5 has been selling well because of the shift to video some have made
- The X100VI has introduced new photographers to Fujifilm
- Many smartphone users arent used to a viewfinder so they do not miss it when a camera like the X-M5 doesn’t have one
- Fujifilm is trying to expand its market share by producing more niche cameras like the X-M5
- Fujifilm still sees growth for X, GFX, and Instax cameras as users look for more than a smartphone can provide
- Theo Georgiades brings up how he now owns a digital notepad even though he has a Phone and iPad as an example of how people like more specialized devices sometimes.
- People like the look of the X100VI compared to a pretty bland phone regardless of the model
- Theo Georgiades has been with Fujifilm for 25 years and would never say Fujifilm wouldn’t make another film camera, especially with its resurgence
- Fujifilm is currently unsure if the resurgence of film is a long-term fad or a true resurgence of the market
- Fujifilm always intended to grow the medium format market with GFX and shake up full frame
- The growth of GFX in film gives Fujifilm another path to grow
- Fujifilm wont rest on its laurels and will continue to push GFX hard
Fujifilm GFX100SII
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX100II:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X100VI Silver and Black:
B&H Photo / Amazon (Silver : Black) / Moment / Adorama
Fujifilm X-M5
B&H Photo / Amazon Silver : Black / Moment / Adorama
Follow Fujiaddict on Facebook, Twitter, Instagram, and YouTube
Plus, our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group
