The Fujifilm GFX ETERNA and Fujinon 32-90mm Power Zoom Lens (FUJIFILM G) are now listed listed on B&H Photo. While there isn’t new information in their listings the listings make me wonder if Fujifilm will call the lens Fujinon 32-90mm or Fujinon GF32-90mm. The announcement of the ETERNA was unique and surprising but Fujifilm has been working on it for quite some time based on the two interviews (1, 2) they have given about the camera already.
Fujifilm emphasizing that the ETERNA is for filmmakers makes me wonder if Fujifilm is going after Hollywood with the ETERNA, which could have an interesting impact on the look of movies. The impact could change the look of movies in the future by reducing the depth of field and changing the quality of the color on the screen. The GFX is also great at low-light photography and with 102MP not being necessary for 4k and 8k I am excited to see what Fujifilm can do with Pixel binning to make the GFX ETERNA see in the dark.
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