FUJIFILM Holdings Sets its Highest Record with 27 Products Winning the Internationally Prestigious “iF Design Award 2024”
TOKYO, March 8, 2024 – FUJIFILM Holdings Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce that 27 of its products*1 have been awarded the “iF Design Award 2024”, sponsored by the iF International Forum Design based in Hannover, Germany. Among them, the FUJIFILM GFX100 II*2, a mirrorless digital camera equipped with a 12-megapixel high-speed sensor and the latest image processing engine, received the highest honor, the Gold Award (iF Gold Award 2024). The company sets its highest record with 27 products winning the “iF Design Award”.
The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside “Red Dot Design Award” in Germany and “International Design Excellence Awards (IDEA)” in the United States.
In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also engages in design development that leverages superior functionality and performance. The company will continue to work on creating designs that not only have beautiful appearance but also reflect commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.
*1 including facility
*2 Awarded the Gold Award in combination with the vertical battery grip VG-GFX100 II, an optional accessory for the GFX100 II.
iF Design Award 2024” winners
*3 A grip for FUJIFILM X Series cameras. Some models are not compatible.
*4 INSTAX is a trademark or registered trademark of FUJIFILM Corporation.