CineD: Sigma CEO Yamaki-San Interview: Seriously Looking At Making Fujifilm Fans Happy
CineD interviewed Sigma CEO Yamaki-San about Sigma’s 60th anniversary and during the interview, he confirms that they are seriously looking at how to make Fujifilm photographers happy so I am covering the full interview. You can read the excerpts below:
- Sigma turns 60 in September
- Yamaki-San’s father founded the company at 27
- His father passed away a few years ago and Sigma has grown a lot since he passed, but Yamaki-San’s father would still want them to do more
- Yamaki-San isn’t sure if he is as ambitious about growing the company as his father was but he is more into quality
- Things always have positives and negatives including the pandemic
- The pandemic has reduced Sigma’s activity in terms of marketing sales, development, etc…
- The pandemic has been good for Sigma because they couldn’t have events so they had to come up with other ways to communicate with customers directly
- Sigma now has more ways to directly communicate with customers than they ever had before
- Sigma introduced a new fpl camera a few months ago which is not easy for a comparatively small camera company with limited resources so they had to design based on the priorities of the customers
- Sigma is in the middle of the process of finding its nitch for customers
- The fpl was designed for flexibility as a new camera
- Sigma is figuring out what to do next with its fp line
- Sigma acknowledges that there is some confusion about the fp and fpl among customers
- More and more people are interested in photography and even film
- Sigma’s production capacity is the same, but they added a new building to increase the precision of their assembly and quality control
- Sigma’ also added a new logistic center for shipping and customer support/repair because customer support is very important
- Sigma is always trying to make their lenses as small as possible, but they cant develop a pancake lens with acceptable quality yet
- Pancake lenses require compromising quality
- Sigma has been getting a lot of requests to make anamorphic lenses and Yamaki-San is interested in developing one, but they do not currently have plans for one, but would like to explore making one
- It’s hard to make anamorphic because everyone wants “character” and it is hard to tell what the majority would want
- It’s easier to make it perfect than it is to figure out where the “character” line is drawn
- The still photo market also has a huge variety of desires
- Many anamorphic users are sophisticated buyers which makes it even harder
- Sigma is aware there is a demand for Fujifilm cameras and Sigma is now seriously thinking about how to satisfy Fujifilm customers
- Sigma believes that healthy competition helps everyone’s capabilities and is better for the industry and customers
- Sigma is still doing FOVEON research and video capabilities are within the scope of that research
- The full-frame FOVEON design they came up with wasn’t good enough to go to mass production so Sigma started from scratch
- Sigma’s first priority is to obtain the best still quality with FOVEON
- Sigma can make good video in terms of quality with FOVEON but the readout speed is challenging
- Sigma needs 3x faster readouts for FOVEON video
Follow Fujiaddict on Facebook, Twitter, Instagram, and YouTube
Plus our owners’ groups
Fujifilm GFX Owners Group
Fujifilm X-H Owners Group
Fujifilm X-T Owners Group
Fujifilm X-S Owners Group
Fujifilm X-Pro Owners Group
Fujifilm X-E Owners Group
Fujifilm X-A Owners Group
Fujifilm X100 Owners Group
Fujinon XF 33mm f/1.4 R LM WR
B&H Photo / Amazon / Moment / Adorama
Fujinon XF 23mm f/1.4 R LM WR
B&H Photo / Amazon / Moment / Adorama
Fujifilm GFX50SII:
B&H Photo / Amazon / Moment / Adorama
Fujifilm X-T30II:
B&H Photo / Amazon / Moment / Adorama
Fujinon GF 35-70mm f/4.5-5.6 WR:
B&H Photo / Amazon / Moment / Adorama