Lens Rentals deals with a pretty substantial portion of the photography rental market and they released their 2019 data. Fujifilm has slowly gained on the competition over the years and I’m sure GFX has played a roll in their continued growth. While demand for Fujifilm isn’t what it is for the competition it consistently grows year over year. Fujifilm’s overall share of Lensrentals’ market grew from 3.74% to 4.14% in 2019.
| Brand | This Year | Last Year |
| Canon EF Mount | 45.48% | 48.85% |
| Sony E Mount | 23.90% | 22% |
| Nikon F Mount | 14.04% | 15.53% |
| Micro Four Thirds | 7.14% | 7.09% |
| Fuji X Mount | 3.53% | 3.38% |
| Canon RF Mount | 1.29% | 0.11% |
| PL Mount | 1.24% | 0.68% |
| Nikon Z Mount | 0.79% | 0.1% |
| Leica M Mount | 0.70% | 0.76% |
Fujifilm X Lenses rentals rose from 3.38% to 3.53%, while the Fujifilm GFX lens rentals were not reported.
| Brand | This Year | Last Year |
| Canon EF Mount | 36.3% | 41.03% |
| Sony E Mount | 27.16% | 26.44% |
| Nikon F Mount | 13.09% | 14.89% |
| Micro Four Thirds | 9.23% | 10.37% |
| Canon RF Mount | 4.91% | 0.65% |
| Fuji X Mount | 4.28% | 3.84% |
| Nikon Z Mount | 2.26% | 0.38% |
| Fuji GFX Mount | 1.02% | 0.51% |
| Leica M Mount | 0.65% | 0.59% |
Fujifilm X Mount body rentals rose from 3.84% to 4.28%, while the Fujifilm GFX has doubled from 0.51% to 1.02%. The doubling of GFX rentals is interesting and likely tied to the release of the impressive GFX100.
| Brand | This Year | Last Year |
| Canon | 35.84% | 37.17% |
| Sony | 15.37% | 14.58% |
| Sigma | 13.96% | 12.96% |
| Nikon | 9.82% | 9.62% |
| Tamron | 4.3% | 3.85% |
| FujiFilm | 4.14% | 3.74% |
| Zeiss | 3.09% | 3.68% |
| Panasonic | 3.6% | 3.42% |
| Metabones | 2.41% | 2.66% |
| Remainder of Brands | 7.47% | 8.32% |
The overall market share has remained pretty stagnant for years now, but Fujifilm continues to make progress rising from 3.74% to 4.14%. Canon seems to be the big loser in 2019.
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via LensRentals