Toshihisa Iida Fujifilm Manager Interview: Roadmap, GFX100, Sales, High-End, and More

Fujifilm Manager Toshihisa Iida sat down with newswitch.jp for an interview. Below are translate exhirpts form that interview:

The Fujifilm GFX100 had orders from around the world leading up to its launch
High-end amateurs have a lot of interest in the GFX100
Fujifilm is going to put more focus on high-end APS-C because it is a growing market
Fujifilm wants to help anyone take photos like a professional
5G will change photography and make 4k even more common
Smartphone are eating into photography, but they still cant produce good bokeh or resolve a lot of detail in the dark but it’s hard to communicate the advantages to end-users
Fujifilm continues to try to improve efficiency and reduce costs
Fujifilm wants to help build a culture of camera ownership
Camera companies need to make cameras that are more attractive than cellphones and Fujifilm is trying
The Fujifilm GFX100 can be used by a lot of professionals
Fujifilm updates their roadmap once a year and has historically averaged 5 or 6 new products a year and they do not intend for that pace to slow
Manufacturing automation has been a big part of Fujifilm’s success, but final adjustments still have to be done by a human.