The Fujifilm GFX100 is such a unique camera that it is really not fair to compare it to the new Sony a7RIV that was announced the other day. Yes the new 61MP sensor is impressive and yes it does put the GFX50 line in a difficult position, but it is nothing like the Fujifilm GFX100. To be fair I think the GFX50 line of cameras will have to come down to around the $2-3k price point to remain viable for the majority of photographers when taking into consideration the Sony a7RIV, but I do not think it will take them long to drive the prices down further. The “Medium Format look” can only sell so many cameras before performance concerns start to become a determining factor that Fujifilm will have to address. Maybe we will see a GFX50S Mark II with PDAF soon. Hasselblad is in much worse shape since their affordable line of medium format cameras is now being sandwiched between more affordable cameras that can outperform the X1D with cheaper glass. I have more thoughts on this topic but will save them for a future post.
That all being said I wanted to demonstrate the stupid amount of resolution and detail that the GFX100 can capture. Above is a handheld photo of the full moon taken the other day on the 50th anniversary of the launch of Apollo 11 with the GF110mm(around 90mm) at f/2. I cropped the moon from the capture as tightly as possible ending up with around 400 pixels on the long edge. The amount of detail retained is pretty crazy in my opinion and goes well beyond what a 50-60MP camera can capture. With the GFX100’s ability to crop you could take one photo and share hundreds of crops from it without anyone noticing, due to the amount of detail the camera captures.
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Fujifilm GFX100: B&H Photo / Amazon / Adorama
Fujifilm GFX50R: B&H Photo / Amazon / Adorama
Fujifilm GFX 50S: B&H Photo / Amazon / Adorama
Sony a7RIV: B&H Photo / Amazon / Adorama