Fujifilm Post GFX100 Launch Interview

• 5 years ago

A new Fujifilm X channel popped up with a post GFX100 launch interview with Fujifilm. Below are excerpts from the interview.

• Fujifilm targeted pros and amateur with GFX
• They wanted to expand the market
• 70% come from full frame
• Want to expand the market to movies
• GFX is about peak image quality
• GFX lets you shoot medium format like full frame thanks to IBIS
• GFX100 is fast
• GFX50S EVF works in GFX100 but not the other way around
• GFX100 isn’t meant to replace GFX50S/GFX50R
• GFX100 is more photographer-centric
• GFX100 IBIS can’t fit in GFX50R yet they need a technical innovation to make it work
• Lots of requests for tilt-shift but might not be next but there are more lenses coming.
• A fisheye lens that compliments the GFX would be difficult to make
• The GF110 already has great bokeh and if they make lenses faster than the 110mm f/2 it won’t get much better, but it will get bigger
• GFX almost 2.5 years old
• Improved AF speed was the top request after GFX50S
• Will likely minimize GFX size next
• Price is also important
• The GFX50S/GFX50R would have trouble catching the GFX100, but a new algorithm might help with the CDAF
• Full Frame market is 35% of the digital market
• Old Full Frame DSLR customers are just moving to mirrorless Full Frame so the makeup of the sensor size market is still the same
• Fujifilm mirrorless grew in 2018 from users dumping DSLR cameras
• X-T3 brought in a lot of new customers for Fujifilm thanks in large part to Fujifilm’s strength in high-quality video
• Want bigger than Full Frame than GFX is your option
• APS-C and Medium format surround the highly competitive Full Frame market
• Fujifilm has no plans to merge the X-H2 and X-T4
• Fujifilm X-H1 is for people that need IBIS and durability now and X-T3 is very image quality centric
• Won’t talk about X-Pro3
• X-H1 is functioning at its best level already
• Wifi connectivity is directional so depending on where you stand signal strength will vary
• Fujifilm is always working on their app

Find all the info you need about the GFX 100 here in our LiveBlog

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Fujifilm GFX100 (Preoders): B&H Photo / Amazon / Adorama

Fujifilm GFX50R: B&H Photo / Amazon / Adorama

Fujifilm GFX 50S: B&H Photo / Amazon / Adorama