Fujifilm Launches Innovative Mirrorless Digital Camera FUJIFILM GFX100



Fujifilm GFX100 (Preoders): B&H Photo / Amazon / Adorama

Fujifilm launches innovative mirrorless digital camera FUJIFILM GFX100

– Equipped with the large format sensor with the world’s highest 102 million pixels resolution

– Offering fast / accurate autofocus, in-body image stabilization and 4K video capability

– Capturing and recording precious moments at world-leading image quality

Tokyo, May 23, 2019 — FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the release of the FUJIFILM GFX100 mirrorless digital camera (“GFX100”) in late June 2019, incorporating an image sensor with the world’s highest* 102 million pixels resolution and unique color reproduction technology to achieve the world-leading image quality.

The GFX100 is a flagship model of the GFX Series of mirrorless digital cameras, which have won strong praise from professional photographers and photo enthusiasts alike for the use of a large image sensor, boasting approximately 1.7 times the size of the 35mm full-frame sensor. Among digital cameras equipped with a sensor larger than the 35mm full-frame format, this is the world’s first** model that offers (1) a back-illuminated sensor with phase detection pixels, (2) in-body image stabilization (IBIS) mechanism and (3) 4K/30P video recording capability. The innovative mirrorless digital camera fulfills photography’s intrinsic mission of “capturing and recording precious moments that are never to be repeated again.”

*For commercially available mirrorless digital cameras as of May 23, 2019, according to Fujifilm

**As of May 23, 2019, according to Fujifilm



<Innovative features of the GFX100>

The world’s highest 102 million pixels resolution delivers the world-leading image quality

With the features of the GFX series image sensor which has the a diagonal length of about 55 mm (43.8 mm x 32.9 mm) and is approx. 1.7 times bigger than a 35 mm full-frame format, GFX100 has double number of pixels compared to the current model***. Combining with the unique color reproduction technology, it achieves the world-leading image quality.

Offering the following three structures / functions for the first time as a digital camera that carries an image sensor larger than the 35mm full-frame format:

(1) Back-illuminated sensor with phase detection pixels

The use of phase detection pixels across the back-illuminated image sensor produces supreme image quality while making AF up to twice*4 as fast as that of the current models***. It also delivers outstanding Tracking AF performance on a moving subject and advanced accuracy in Continuous AF.

(2) In-body image stabilization (IBIS) mechanism

The use of up to 5.5-stop*4 five-axis in-body image stabilization controls pitch and yaw movements (up / down and right / left tilting) as well as shift (vertical / horizontal) and roll (rotational) movements. This dramatically broadens the scope of situations where users can hand-hold the camera and still enjoy the world of ultra-high 102 million pixels resolution.

(3) 4K/30P video recording function

The GFX100 supports 4K/30P video recording, capturing smooth motions at 30fps in ultra-high-definition 4K video. The camera allows users to enjoy beautiful bokeh with shallow depth-of-field and wide tonal reproducibility, enabling premium video production while reproducing detailed textures, three-dimensional definitions and even capturing the atmosphere of the scene.

***Referring to FUJIFILM GFX 50S and FUJIFILM GFX 50R

*4When using the FUJINON Lens GF63mmF2.8 R WR

1. Product name, release data and price

Product name: FUJIFILM GFX100 digital camera

Release date: late June 2019

Recommended retail price: Open price

2. Main features

(1) Carrying a newly-developed 102 million pixels image sensor to reach the world-leading image quality

(2) Fast and high-precision phase detection AF

(3) Powerful support for hand-held shooting with 5.5-stop five-axis in-body image stabilization

(4) 4K/30P video recording capability to meet the needs of premium video production

*5Video is recorded on an SD card at 4K 30P 10bit 4:2:0 and on external media via HDMI at 4K 30P 10bit 4:2:2.

*6Referring to the area of the image sensor used for video recording. In the case of the GFX100, when the 17:9 format is selected, the area measures approx. 49.5mm diagonally.

*7Image sensors with the diagonal dimension of 43.2mm to 46.3mm

(5) Compact, lightweight and highly-robust camera body for excellent practical usability

*8Including two batteries, memory card and electronic viewfinder (EVF)

(6) Ability to display diverse shooting data for added comfort in camera operation

(7) Featuring the world’s top-class ultra-high definition electronic viewfinder (EVF) with more than 5.76M million dots for accurate focusing

(8) Support for “16bit RAW” and “16bit TIFF” to cater to the needs of professional photography

*9Tolerance to image degradation caused by post-processing

(9) Accommodating two batteries and supporting USB charging / powering for enhanced user convenience

via Fujifilm