Fujifilm continues to get recognition for the Fujifilm X-T3, which is interesting since the X-T3 is basically a very fast Fujifilm X-T2. Very few sites picked the Sony a7III or new Canon/Nikon mirrorless cameras, but I have a feeling many that picked that Canon/Nikon haven’t spent time with the Fujifilm X-T3 or Sony a7III.
While I’m not a fan of Sony’s interface I have to admit the a7III offers a lot of value, but so does the Fujifilm X-T3. Kinotika above probably best summarizes why Fujifilm takes home the win in 2018 and it’s their glass. If you buy a Sony camera you still have to buy very expensive Sony glass to fully utilize your camera, but if you buy into Fujifilm there is a lot of affordable high-quality glass to pick from.
If we do the math Sony a7III ($1,998) + 24-70 ($2,198) +70-200 ($2,598) = $6794 compared to Fujifilm X-T3 ($1,499) + 24-70 equiv ($1,049) + 70-200 equiv ($1,599) = $4147 that’s a savings of $2647 which can’t be ignored. With the savings, you could further build out a very respectable camera bag with some high-quality quality primes. The Sony kit can get a little cheaper with their f/4 zooms, but then Fujifilm has tons of very affordable options that would compete with those lenses.
For me it’s a no-brainer Fujifilm won 2019 by a mile and if price is no object and you simply must have that Full Frame or better look get a Fujifilm GFX50R or GFX50S. Both are a joy to use and offer better image quality than anything in Sony’s line up, but admittedly the Sony a7RIII gets close. The price difference between the GFX50R and a7RIII isn’t very much, but we are still waiting for more GFX zoom lenses, which we will see this year and GFX glass prices surpass Sony G Master prices. I think Fujifilm is on the right track and I can’t wait to see what surprises they have in store for us in 2019. The Fujifilm GFX100 is going to be a great addition to Fujifilm’s lineup.
ephotozine – ePHOTOzine Gear Of The Year Awards 2018
Fujifilm X-T3 News, Rumors, and Collaboration
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Fujifilm X-T3: B&H Photo / Amazon / Adorama
Fujifilm X-T3 + 18-55mm: B&H Photo / Amazon / Adorama