The Fujifilm FinePix XP130 isn’t a camera for everyone, but Fujifilm is doing their best to market how tough the camera actually is for those looking for a beater. The price point is actually quite reasonable compared to X cameras and BSI technology dramatically increases sensor performance, but I think this camera is going to primarily interest people going on vacation in tropical places this year. It’s kind of funny they demoed it in the snow instead of taking a trip to somewhere that they could show off what it will actually be used for.