Fujifilm released a marketing video along with an image quality video sample, shortly after the announcement of the Fujinon XK6x20, which competes with the Canon CN7x17 KAS S Cine-Servo 17-120mm T2.95. The Fujinon XK6x20 will cost around half as much as its Canon competitor, and specialty shops like Duclos Lenses are taking $1,000 down for preorder. It is likely Fuji will sell every XK6x20 they can produce going forward, so put your money down now if this is a lens you have to have.