Category Archives: Interview

Fujifilm’s Makeover – How Film Technology Became Makeup

When the film market was shrinking Fujifilm had to make some drastic changes to survive. They discovered that their film technology was also useful for makeup products, so when Kodak was failing Fujifilm prospered. This allowed Fujifilm to remain committed to photography even though it now makes up less than 1% of the company.

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Amateur Photographer Fujifilm GFX Interview

Theo Georghiades, General Manager Electronic Imaging Fujifilm UK, is interviewed by Amateur Photographer about the new Fujifilm GFX. At the end of the interview he makes it sound like Fujifilm might have experimented with larger X-trans sensors like the one in the GFX, “When we have done tests at larger sensor sizes, actually, the benefits are less and less.” […]

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DPReview Interviews Toshihisa Iida

Image Courtesy of DPReview DPReview published a lengthy post Photokina interview with Toshihisa Iida, Fujifilm’s General Manager of the Sales and Marketing Group, about the Fujifilm GFX 50S. Many of the details from the interview we have heard before, but there are a few new details.

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No Plans For Fujifilm Full Frame Reaffirmed

Camera Jabber interviewed Fujifilm at Photokina and they once again reaffirmed that they have no plans to develop a full frame system. Fujifilm’s stated reason for not wanting to develop a full frame system at this time is that “bringing out a full-frame system would be telling its users that APS-C isn’t good enough, and the […]

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Sony Doesn’t Have a Camera to Compete With The Fujifilm X-T2

Kimio Maki the Senior General Manager of the Digital Imaging Business Group at Sony made an interesting statement during his interview with Amateur Photographer. “Are fast-focusing mirrorless cameras like the Fujifilm X-T2 a threat to Sony Alpha 7-series customers? KM: Yes. In terms of speed we have learned a lot from Fujifilm, Canon and other competitors. […]

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Fujifilm GFX 50S Interview With Mr. Toshihisa Iida by DPReview

In the Interview with DPReview Mr. Toshihisa Iida states that the difference between full frame and APS-C is too narrow and Fujifilm wanted a major difference in image quality. APS-C can handle the majority of photography needs but for those that want the ultimate image quality medium format is the way to go. Image quality is […]

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