Fujifilm’s Makeover – How Film Technology Became Makeup

By Louis Ferreira | Published: February 20, 2017

When the film market was shrinking Fujifilm had to make some drastic changes to survive. They discovered that their film technology was also useful for makeup products, so when Kodak was failing Fujifilm prospered. This allowed Fujifilm to remain committed to photography even though it now makes up less than 1% of the company.

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