Nathan Elson was given a pre-production Fujifilm GFX 50S to try and I think one his strongest points is how Fujifilm listens to photographers and solves real problems. He begins the video by talking about shooting outside with the GFX in negative 37 degree weather for 2-2.5 hours (his iPhone says -29 degree) but the camera handled it like a champ. Nathan also talks about how light it is and how well it focuses, but he expects it to get even better through firmware updates, because Fujifilm is well known for improving there cameras via firmware. Thankfully the autofocus is tack sharp across the frame, but it can hunt a little in low light.
The camera is super customizable, which explains why there are no labels on any of the buttons. Fujifilm made it so you can setup the GFX to work how your mind works. They also included a cable management accessory, which is excellent. Nathan gives us a good look at it attached and points out how Fujifilm solves the problems they see, which is also evident in their firmware updates.
Nathan Elson also has a lot of GFX sample photos on his website and Instagram if you are interested, but the website isn’t clearly labeled so you might have to look at the low resolution Instagram images first.
Other Fujifilm GFX 50S News
The above video by Fujifilm Ukraine shows some of the touch screen functions and gestures at the Nice event and some new images. I think they will take a little time to get used to, but it’s certainly an interesting implementation.
Fujifilm also released a new Challenges video today with Niko Vilegas. It seems they decided to continue the popular series and have started to populate the Global video channel down into other Fujifilm run channels so it might become confusing to keep up.
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