Getting Creative With Instax

Fujifilm has a new marketing campaign for the Fujifilm Instax Mini 90 that’s kind of interesting. I don’t think I would ever think of taking a photo of my computer screen like John Messinger to capture the light, but it’s a novel idea and his results are interesting. Fujifilm actually released 3 cuts of this add, but this is the only one that gives you insight into the artists approach.

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