Fujifilm: A Story of Innovation

Interesting video about Fujifilm’s design philosophy. They aim to deliver true-to-your-eyes photos that are based on your color memory, because it helps you relive how you felt when you took the photo.

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  • nwcs

    Such a surprise to see Bill Fortney. He’s such a great guy. I met him once and he’s such a genuine person with far more photographic skill than I’ll ever have.